Thought leadership: DBS SME Banking
DBS SME Banking
DBS wanted to populate its BusinessClass digital platform for SME clients with content that was relevant to their target audience of Singapore-based entrepreneurs.
Unicorn was appointed as the content provider for DBS BusinessClass. We conducted research and interviews with industry players to produce a series of standalone articles, thought leadership pieces and in-depth reports focused on specific sectors, including F&B, retail and motoring.