Digital content: Singapore Tourism Board

YourSingapore - Festivals and Events

The Client

Singapore Tourism Board

The Ask

The Singapore Tourism Board (STB) was seeking to revamp its flagship website and wanted fresh, compelling content to accompany the platform’s new design.

The Service

Unicorn conducted research and wrote copy for many of the pages that would populate the new site, ensuring that the substance and tone of the content was aligned with the Singapore brand.